Rossella Enrica Frigerio

Freelance Copywriter and Editorial Writer

Based between Milan, Malta, and Frankfurt.

Currently founder of One Blue Dot, with 10+ years of writing experience. Verticals are luxury hospitality, wellness, and lifestyle.

Published in Monocle, Konfekt, Vogue Living, and all editions of Design Anthology. Full editorial portfolio available here.

Previously led Copywriting at Sleeper. She also co-founded the Malta Creative Collective and slow fashion label, Sofia Capri.

Prior to this, she was legal advisor at Maison Vivienne Westwood.

Born in Italy. Raised in Singapore. A graduate of UCL and London School of Economics.

Copywriting Portfolio

  • Client: Stilla

    Industry: Hospitality

    Year: 2024 – ongoing

    Location: Malta

    Shapes the brand’s voice across digital touchpoints, including Instagram, newsletters, and the website’s About page. Currently drafting property descriptions for an upcoming soft launch that affirms Stilla’s purpose of reimagining hospitality in Malta, which is based on the albergo diffuso concept.

    Client: Melissa Ghattas Yoga

    Year: 2024

    Industry: Wellness

    Location: Dubai, UAE

    Crafted the About page copy as part of the brand’s website relaunch. The writing balances clarity and depth, aligning with the client’s vision of making the section both informative and evocative — honouring what’s felt but not always seen.

    Client: Altra

    Year: 2022 – 2023

    Industry: Lifestyle | Natural Fragrance

    Location: London, UK

    Wrote a series of blog-style articles for the ‘Archives’ section of Altra’s website, along with accompanying newsletter copy for each release. Highlights include a Q&A with campaign photographer Zach Gold, an exploration of Altra’s Earth Day commitments, and an inside look at its distinctive fragrance-making process.

    Client: Sleeper

    Industry: Lifestyle | Fashion

    Year: 2021 – 2023

    Location: Kyiv, Ukraine + New York City, USA

    Drafted, proofread, and edited all English copy published across the brand’s website, social media accounts, and in its marketing collateral. This included the brand’s manifesto, product descriptions, and PPC ads. Ensured the tone of voice of all public-facing text was consistent and reflective of Sleeper’s essence.

    Client: Valentino Architects

    Industry: Lifestyle | Architecture

    Year: 2024 – ongoing

    Location: Malta

    Contributes writing that is published in the practice’s website, more specifically in its Position and Practice pages. Recent pieces include project descriptions for Balzunetta and Matty Grima, and journal-style articles profiling the studio’s contribution to the University of Malta’s Master of Architecture course.